Fruedian

Our Spring 18 collection, “Freudian” remains true to the core aesthetics of the Henri Uduku brand, but it is also a celebration of youth and the elasticity of personality that vital phase allows. We known no one is ever just one thing and we try to express that multiplicity through striping and flares and tiny design quirks, like deconstructed zipper closures and smocks with open backs and a scoop neck. We celebrate multiplicity through layering, introducing our first explorations of outerwear, 3/4 sleeved military inspired jackets to sate our preoccupations with structure and order while acknowledging the very specific needs of millennial sensibilities. We court maximalism in this season’s only prints; jumbo polka dots, couched within each other like a frenzied dream. “Freudian” teases the edge of propriety, testing its tension without ever breaching the circle, it is norm-core for the non-conformist, staples for the adventurer, a collection made with you in mind.'

 

 

 

 

 

 

 

 

 

 

 

 #HUMan #HenriUdukuandFriends #Craftedwithfriendsinmind